Everyday Essentials


BASIC MAN was formed to address one simple need: making it seamless for guys to acquire their daily essentials. The sheer number of choices when it comes to simple things like shampoo or conditioner can be overwhelming, and we have found that:
  1. "Researching" what to buy at the supermarket aisle rarely produces successes
  2. There is a surprising lack of general knowledge in mens care and grooming
  3. Online research is time-consuming
Thus, we offer researched, curated recommendations in a variety of different categories alongside information about why each product was chosen and resources relating to its use.

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Product suggestion? We would love to hear from you! Email us anytime.

How it Works

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We research and compare products to find the best quality at an affordable price.

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You select your essentials. When you're ready to check out, you will be redirected to Amazon to complete your order.

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Amazon ships your items to your door. Ultimate convenience, intelligent choices.


How do we make money? Any time you purchase something from our website, Amazon pays us a small percentage of the sale as a commission.

Is this an Amazon product? No, we are an Amazon affiliate merchant and are not owned or operated by Amazon.com, Amazon Services LLC, and/or its affiliates.

Any other questions? Please email us.